market segment analysis meaning in Chinese

销售市场分析

This paper used the theories of marketing management , financial management , supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel . in this research , through using market segment analysis , product life cycle analysis and gap analysis , we find hs company didn ’ t select the right market position , the present marketing channel pattern didn ’ t suit for the development and resource of hs company
充分利用营销知识、财务知识、供应链等方面的知识对hs药业公司进行了全面分析,重点对其现有营销渠道的模式进行了细致的研究。通过对hs药业的市场细分、目标市场的选择和定位的研究,以及hs药业公司现有营销渠道模式的匹配性分析,得出了现有营销渠道模式不能适应公司发展的评价。